Posts Tagged ‘Deborah Mattinson’

The budget is leaking – quick! Send a well trained plumber

Wednesday, March 23rd, 2011

Today is the day of the budget, in case you didn’t already know (I think they’ve been trying to tell you, see here and here.) So I thought I’d flag up where you can spot some of our expert authors in their various political fields.

For our expert on Opposition keep your ears open for Nigel Fletcher – founder of the Centre for Opposition Studies and author of How to be in Opposition – who will be on Radio4 with Mark D’Arcy on Friday to offer his expert opinion on how Opposition should deal with budget day.

In case you missed the findings of author of Talking to a Brick Wall (and expert on all things public opinion) Deborah Mattinson’s new think tank Britain Thinks in the Independent on Sunday this weekend, she’s also tweeting today on focus group reaction to the budget:

@debamattinson Just 16% of middle class feel economic burden is being fairly shared across society. Looking for rebalancing.

Follow her on Twitter for the latest updates @debmattinson.

And Iain Dale, also known as big boss man, big cheese and author and editor of Margaret Thatcher in Her Own Words and Talking Politics is here. Somewhere in the office. He’ll be paying close attention to the budget in preparation for the budget special on his LBC Radio show tonight which, as it does every Wednesday, will feature Parliament Hour from 9-10pm.

I’m not too sure where he is. But I think he’s avoiding me. I suggested we should have a Rocky Horror themed day at the office. I don’t know anything about Rocky Horror, but I do know it would be really funny/gross if we all turned up for work one day in suspenders. In honour of today we could even make it budget themed and buy really really cheap ones.

Nice.

Biteback’s ‘gems’ are a hit with the Lib Dems

Monday, March 21st, 2011

At this stage in the year, with the electoral reform referendum steadily approaching, it is arguable that commentators are more likely to be filling their column inches with analysis and speculation about May 5th 2011 than with reflection on the general election of May last year.

The lovely Mark Pack of Liberal Democrat Voice, however, has seemingly been devouring all the available literature on the 2010 general election and subsequent coalition negotiations, helpfully cherry-picking what he describes as ‘a few gems’ out of the mountain of publications to produce his top four recommended books on the subject.

I say ‘lovely’ as here at Biteback, we’ve always had a soft spot for Mark. After all, he’s written glowing reports of our publications in the past (here and here). And last week’s book review blog was no different: Mark’s choice of books is so complimentary to yours truly that you could be forgiven for thinking that Biteback and the Lib Dems are in cahoots – a mighty three out of four of Mark’s ‘gems’ are published by Biteback!

But I can assure you, the three books in question (Talking to a Brick Wall by Deborah Mattinson, Minority Verdict by Lord Ashcroft, and 22 Days in May by David Laws) are on the magic list purely because of their literary qualities. For Mark, these titles lead the field due to either their ‘original content’ or their ability to present already-known material refreshingly in a ‘particularly strong way’. According to Mark, Ashcroft’s work ‘should be on the reading list of anyone wanting to run an election campaign’, Laws has produced ‘an easily digestible quick read, with enough new little anecdotes to keep it interesting even for a reader already familiar with the events’, and Deborah Mattinson’s book is simply ‘excellent’.

Overall, high praise indeed. Thanks, Mark!

You can read Mark’s review for yourself here, and purchase the three titles mentioned here, here and here.

IMMIGRATION! The elephant in the room?

Friday, March 4th, 2011

No matter how you spin it, talking about immigration is always going to be dodgy territory. As we learned (if we didn’t already know) on last night’s 10 O’Clock Live.

The producers – all credit to ‘em – managed to get three very different guests on the show. Of them, one thought that we only discussed immigration negatively, another that we drummed on about immigration being so positive that it created a vacuum where there should be debate and the other – the lovely Deborah Mattinson – said that we discuss immigration but the public don’t think we discuss immigration. Is your head spinning too? Oh and one was Labour, one was Tory and one shouted louder than the others. Clever producer people.

Also, two were our authors – see here and here.

I say it’s dodgy territory because we never seem to really get anywhere. It was a decent debate, all of the panellists were very well informed – either they had researched polls, facts and figures before the show went live or they are in fact a band of encyclopaedic cyborgs pieced together on the 2nd floor of Home Office HQ – but there were no meaningful conclusions. Though that may have had more to do with the length of time allocated to the issue. Cramming a discussion about immigration between the Political Editor of the New Statesman, Gordon Brown’s chief political pollster and an adviser to David Cameron into 7 minutes is never going to be easy, and it certainly isn’t going to change the way we talk about immigration in this country. But then I guess that’s a given.

David Mitchell questioned whether immigration is traditionally the elephant in the room when it comes to reasoned political debate in this country. In this case it was, because the rest of the show was pretty funny. Especially the part where Charlie Sheen made clear that he was a nutter, followed closely by Colonel Gadaffi and both were taken to task in classic Screenwipe-esque Brooker fashion. I’m swiftly coming to the conclusion that 10 O’Clock Live does have a point (having turned over midway through the first episode), and that point is to bring a light touch to darker issues. It should stick to that. In last night’s debate it offered nothing new and probably enlightened no one. But elsewhere I giggled. Like when Jimmy Carr said new advertising rules meant that the logo to be included on all television shows to connote product placement would be “a baby, with square eyes being force-fed shit.” Funny, topical, and doesn’t require more time than it must be jammed in to.

Anyway, speaking of elephants in the room. This weekend I’m going to a hen do. We’re supposed to be dressing up Burlesque. What I didn’t realise until yesterday is that this means I have to leave the house in what amounts to my underwear. Just a word of warning, if you’re planning to be in East London on Saturday, don’t be. It won’t be pretty. Trust me, I’ve seen me in my underwear.

Answering the Big Questions on a Friday afternoon

Friday, January 7th, 2011

At Biteback we frequently come across Big Questions. Does politics naturally progress towards a more liberal viewpoint? Why did Gordon Brown fail to lead Labour to their fourth consecutive election victory? Which is better for dunking a chocolate digestive in, tea or coffee? These are the questions that take more than five minutes to draw solid conclusions about and which can be dramatically detrimental to a hard working day.

In her new programme for Radio 4 called ‘Follow The LeaderCaroline Quinn sets out to explore the psychology of leadership and answer one Big Question that generates millions of pounds in books and courses each year; what makes a leader? In this vein, we have also tasked ourselves with finally answering one of the Big Questions of our time… How many books can you mention in one blog?

Caroline Quinn introduces the programme by discussing the way many national institutions are built on leadership, from schools and the military to politics and sport. It might sound rather arrogant (apparently a trait of leaders), but we believe that we know a fair amount about these particular subjects, and a little more about football after reading John Nicholson’s We Ate All The Pies.

However, while you can know everything about these subjects, it doesn’t necessarily make you a leader, which can be a much more elusive concept. In order to answer the question of leadership Quinn decides to ask Deborah Mattinson (author of Talking to a Brick Wall) about the troubled premiership of Gordon Brown, one of the most fascinating and curious subjects in modern political history (incidentally covered in Anthony Seldon and Guy Lodge’s comprehensive Brown At 10).

Where did he perceptively go wrong in his leadership?
“Leadership isn’t just about being clever; leadership is about setting out a direction you want to go in and persuading other people that they want to go with you. That’s what he struggled to do.”

Some people say that it comes from a natural ability to speak, as the public arena is what will define you, particularly as a politician. The power of speeches is explored by John Shosky in his book Speaking to Lead, in which he shows how vital public speaking can be to being a leader. If by no one else, the evidence for this is exhibited by Margaret Thatcher, who was known for her stirring speeches and the way she represented herself in interviews (the best of which can be found in Biteback’s Margaret Thatcher: In Her Own Words).

In the Radio 4 programme though, Mark Steel stated his firm belief that:

“It isn’t just that someone is a great leader and is able through the force of their oratory to command the support of large numbers of people, the circumstances are right for people to be able to do that and then, within those circumstances, someone emerges who is able to articulate what people are thinking and then they are hailed as a teacher.”

Ok, so… the circumstances are right, we are on the Biteback blog, and we believe we can articulate what you think, so let’s see if you’ll follow our leadership and do what we tell you…

Buy all the books below. The leader has spoken.

We Ate All The Pies by John Nicholson for £9.99
Talking to a Brick Wall: How New Labour stopped listening to the voter and why we need a New Politics by Deborah Mattinson for £17.99
Brown At 10 by Anthony Seldon and Guy Lodge for £20
Speaking to Lead: How to Make Speeches That Make a Difference by John Shosky for £14.99
And
Margaret Thatcher: In Her Own Words edited by Iain Dale for £12.99

(and the answer to our Big Question… How many books can you mention in one blog? Five.)

Gordon would have been better off had he not surrounded himself with “angry, reactive, tribal people”

Monday, December 6th, 2010

The Daily Politics was today graced by two Biteback authors Deborah Mattinson, author of Talking to a Brick Wall: How New Labour stopped listening to the voter and why we need a new politics and biographer Anthony Seldon, author of the recently published book Brown at 10.

Here’s what they had to say about Gordon Brown’s premiership:

Buy your copy of Brown at 10 now for £20 in hardback and in ebook format, priced £4.60.

Talking to a Brick Wall
is available now, priced £17.99.

Conference Diary: Deborah Mattinson

Thursday, September 30th, 2010

Three Days Closer to a New Politics?

Saturday

The 11.00 am from Euston to Manchester is heaving with politicos and hacks: a nod here, a hug there. The trip starts well with the man opposite leaning over to say that he had read Talking to a Brick Wall over the summer and really enjoyed it. Feel very chuffed.

At the Conference Centre there are already long queues stretching around the exhibition stands (fewer corporates and more campaigning groups reflect the harsh commercial realities of opposition).

I settle with tea and a sandwich in a café, and watch as all five candidates and their entourages sweep by. Broad smiles all round. They won’t all be smiling by the end of the afternoon.

It’s twenty five years since my first Labour Party Conference and I think they’ve been playing the same tape of eighties ‘inspirational’ music in the hall ever since. The atmosphere is tense.

When David Miliband’s final vote tally is announced it is clear that Ed has won, but there are no celebratory whoops, rather a stunned silence from both brothers’ camps.

Much later, as I head off to bed, David’s campaign team are settling into a corner of the bar of the Midland Hotel for a long night of commiserations, while the Ed team, equally exhausted, are already working on first drafts of the big speech. (more…)

Talking to a Brick Wall – a “must-read” – so we felt we must tell you!

Wednesday, September 22nd, 2010

“Deborah Mattinson’s book goes beyond the soap opera of New Labour to explain its inner mechanics, the decline of the Brown years and – crucially – what the public really thought. A very important and hugely intelligent political text, and a must-read for anyone with an interest in how politics and popular opinion interact.”

- Matthew D’Ancona

Talking To A Brick Wall is available now from Biteback for £17.99

The Power of the Focus Group

Friday, September 10th, 2010

Deborah Mattinson, Gordon Brown’s chief political pollster and author of Talking To A Brick Wall talks to Total Politics magazine about why focus groups are still important references for politicians.

Eight swing voters assemble in a suburban sitting room. Clutching a glass of Coca-Cola or wine, scrambling for the comfy chair rather than share the sofa with a stranger, they may be shy at first, but gradually gain confidence as the evening wears on. It’s a focus group and their views count.

Psychologists developed focus groups in the 1950s to complement statistical data. They are small scale, informal and discursive, providing deeper, diagnostic insight into consumer behaviour. Margaret Thatcher’s adviser, Tim Bell, pioneered their application to UK politics in 1978 while developing Saatchi’s highly effective “Labour isn’t working” campaign.

To read more click here, to buy Deborah’s Talking To A Brick Wall for £17.99 click here.

The Harlow panel give their verdict

Friday, September 3rd, 2010

Deborah Mattinson, Britain’s leading pollster and author of Talking to a Brick Wall, revisits the Harlow focus group for their verdict on the coalition government so far…

Talking to a Brick Wall tells the story of the New Labour years from the voters’ viewpoint.

Writing the final chapters during the 2010 election campaign, I set up a panel of swing voters in Harlow, Britain’s fifth most marginal seat. It was made up of people with consistent records of voting Labour (’97, ’01, even ’05) who were now undecided. They were the voters who would determine the election outcome. In the end, their own vote perfectly matched the result, with almost all switching to the Conservatives or Lib Dems.

My last panel session for Talking to a Brick Wall took place just after the Cameron/Clegg double act in the No. 10 Rose Garden. It received a warm reception:

Hopefully a fresh start for the whole country

In the last week of August I brought panel members together again to learn their verdict on the coalition so far. Had their expectations – so high in those honeymoon days – been met? (more…)

Deborah Mattinson interviewed by Mark D’Arcy on the BBC’s BOOKtalk

Monday, July 26th, 2010

Watch Deborah Mattinson discussing her new book Talking to A Brick Wall on BBC Parliament’s BOOKtalk with Mark D’Arcy. She covers all the twists and turns of the Brown premiership, the role and perceptions of focus groups among politicians and relationship between politicians and the voters.

Deborah Mattinson was Gordon Brown’s Chief Pollster.