The Slow Death of British Industry A Sixty-Year Suicide 1952-2012
At the coronation of Queen Elizabeth II in 1953, the souvenirs on sale across the nation were, as one might expect, almost entirely British-produced. Fast-forward to 2012 and the vast majority of Diamond Jubilee keepsakes were made in China. Even products that epitomise Britishness are now made overseas: Slazenger’s official Wimbledon tennis ball in the Philippines, Terry’s Chocolate Orange in Poland, HP sauce at a Euro-gloop factory in Holland, and Smarties in Germany. Household names that used to trip off the tongue have been consumed by global competitors and, consequently, lost what made them proudly British. Industry used to be what made Britain great; now a shadow has fallen on the factories of our nation.
How has this been allowed to happen and is there any glimmer of hope for the future? The Slow Death of British Industry provides an exacting, timely account of Britain’s industrial problems and shows how we might rectify these ills.
Comfort’s analysis is devastatingChristopher Hirst, The Independent
Comfort’s knowledge of British industrial history is encyclopedic…a careful reading of The Slow Death of British Industry reveals it to be a manual of “What Not To Do” for whoever is running the economy (and the boardrooms) after the next election.The Herald