Biteback Publishing has encountered something of a quandry. We’re soon to begin distributing our books in the US but there’s a problem. Apparently Biteback in the US is synonymous with a notoriously militant animal rights organization, so our friendly distributors across the pond have suggested we use a new customer facing name there.
I decided to do a little snooping to see whether Bite Back US were really all that militant or if we could get away with keeping the name. I found the Bite Back website and was greeted on the front page by a picture of three hooded youths in balaclavas hugging basset hounds and a ferret looking nothing short of p*ssed off.
Hello. Pleased to meet you. Dialogue, call us Dialogue (in the States that is).