In publishing, you often find yourself having to come up with titles for books. It's not easy. It's up there with being a journalist and having to come up with witty puns. It's not really your forté but you give it a bash.
Sometimes you come up with something brilliant - Tory Pride and Prejudice (a-thank-you), and sometimes you come up with something the opposite of brilliant - anyone remember this grilling we received on Twitter for Nick Clegg: The Biography?
Then other times you find yourself with a book title that's so utterly apt you become very pleased with yourself, albeit undeservedly.
In 2009 - back when the United Kingdom and Colonel Muammar Gaddafi were mates - we published a strangely premonitory book called Seeking Gaddafi. If you think about it, few people were seeking Gaddafi at the time - apart from author Daniel Kawczynski - so arguably it wasn't the greatest title, but then it did convey what we wanted it to - that this was a book about 'the man' himself. A book which shed light on his strange proclivities.
In springtime of this year, the title took on a new meaning. And the international community realised that actually, Gaddafi wasn't a very good mate to have, he was a baddie. Even Beyoncé realised. Everyone turned around and thought 'uh oh, I might get into trouble for shaking my tailfeather for the Libyan dictator and his acolytes!'
It was a very tense time.
Anyway, I walked into the office today and found this.
If only as goodie publishers we had predicted this completely unpredictable sequence of events, we would have named our book something that didn't mean we're going to get a shed load of returns next month...