"One of the most interesting books about the last election." - David Grossman
On Monday night, as part of their coverage from the Conservative Conference in Birmingham, Newsnight, discussed the reasons behind the Tories' failure to win an overall majority in the 2010 elections.
The programme's Political Correspondent David Grossman drew on observations made by Lord Ashcroft in his latest book Minority Verdict:The Conservative Party, the voters and the 2010 election.
"The key to the result lies in the gap between the change people wanted and the change they thought we were offering. Going into the election, voters had little clear idea of what the Conservatives stood for or what we intended to do in government... At the same time, Labour's scaremongering about our intentions still resonated among too many floating voters who were not convinced we had really changed." - Lord Ashcroft