Everything you will ever need to know to campaign and win at every level of public life.

So You Want to be a Politician is a must read for any first time candidate or anyone looking to put together and run an effective campaign at any level of public life.

This accessible, practical guide offers common sense advice for almost any scenario, covering the basics, such as personal presentation, writing and making speeches, how to dress and how to present yourself on television and radio, fundraising, polling, traditional and online campaigning, understanding the media and handling difficult situations.

Featuring contributions and advice from some of the leading names in contemporary British campaigning, So You Want to be a Politician is an essential resource that some of today’s serving politicians could make good use of.