If we've learnt anything today it's that focus groups think Gordon Brown is most like a Volvo and that Ed Balls likes doodling little piggies. Of course, Deborah Mattinson knew this a long time ago. Well, maybe not the piggy bit.
In her brilliant book Talking to a Brick Wall, published last year, she discussed in detail what everyone's talking about today: Project Volvo.
Detailing why the project came about, the role focus groups played in helping make major decisions and, yes, highlighting the tension between Blair and Brown, Deborah's book is essential reading to fully understand what Project Volvo was really all about. And you can buy it here.
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