Look.
Look what we did! Peter Sissons is trending on Twitter, with a little help from us... and BBC Radio 5 Live, of course.
This is modern day fame for you. They don't call them the twitterati for nothing. It, err, comes from glitterati, I'm sure.
Anyway, Peter Sissons has always been famous but now he's Twitter famous - so it's official. It also means that there's every possibility that people are buying his book, which is essential to my having a job and being able to play on twitter all day long...
Speaking of which, follow me on Twitter @Bitebackpub