Paul Baines is Reader in Marketing at Cranfield School of Management and Managing Editor, Europe, Journal of Political Marketing. He completed his PhD in political marketing at the University of Manchester in 2001 and has since published over a hundred books, articles and conference papers on political marketing, propaganda, public opinion and marketing topics. He is a Fellow of the Chartered Institute of Marketing and Institute of Directors, and a member of the Market Research Society (MRS) and Academy of Marketing. He was an MRS Diploma Chief Examiner and is currently on the research awards Judges panel for both the MRS and ESOMAR (The European Society for Market Research). He is co-author of Explaining Labour’s Landslip (2005).