Comprehensively updated new edition of the seminal guide to political campaigning at all levels.
In politics, there are no prizes for second place.
Packed with advice and practical examples, this new, fully updated edition of the classic political guide reveals the insider secrets and skills you need to make sure you’re a winner on election day. In 101 bite-sized chapters, seasoned campaign professionals Mark Pack and Edward Maxfield share successful tactics from around the globe to help steer you on the course to power.
Learn how to pass the three-seconds test; don’t wear a helmet when crushing cars with a tank; and never, ever, forget the law of the left nostril. Heed these lessons and win that election.Read a sample
“The book is broken up into short and sweet chapters, which makes it easier to digest and use as a reference guide…”Liberator
“A rattling good read.”Tribune
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- Paperback, 352 pages
- ISBN: 9781785906893
8 July 2021
Available to pre-order
- ISBN: 9781785901690
- 6 September 2016