The Secret Art of Lobbying The Essential Business Guide to Winning in the Political Jungle
Lobbying is vital to any business’s success, yet politics can seem a dangerous world to navigate. How do you outmanoeuvre a professional negotiator on their home turf? How do you ensure you’re in the right place at the right time? And, most importantly, how do you get politicians to do what you want?
Drawing on thirty years’ successful lobbying in European and international arenas, Darcy Nicolle lifts the veil on this elusive art. Revealing the strategies he’s used and the strings he’s pulled, Nicolle covers everything from the practicalities of planning campaigns and how to make sure you are the most persuasive person in the room, all the way to dealing with political risks and crises.
Whether you need to lobby your local mayor or take on governments across Europe, The Secret Art of Lobbying will arm you with the tools you need to be the most influential player in the game.
“Good government needs good lobbyists – read this and you will understand why.”Tom King, former Defence Secretary
“An essential guide on how to make politicians understand your business needs.”Denis MacShane, former Minister for Europe
“An indispensable guide to the maze of mazes.”Katherine Bennett CBE, senior vice-president, Airbus
“A refreshing step-by-step guide for political success in Europe.”John Mandyck, sustainability advisor to multinational organisations and visiting scientist at Harvard University
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- Paperback, 288 pages
- ISBN: 9781785905056
- 13 August 2019
- ISBN: 9781785905162
- 13 August 2019