Speaking to Lead's John Shosky discusses his new book

  • June 01, 2010 10:27
  • Katy Scholes

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Leadership requires public speaking. And that speaking must be effective and successful. There is a lot riding on this success: money, jobs, livelihood, opportunity, governmental policy, or public safety. Words help shape our reality. Words are a lasting legacy. Don’t under-estimate the power of the right words spoken at the right time…or the damage of the wrong words. A speech must be more than self-expression or information; it must make a positive difference. But fear holds some people back. There is a well-known survey that found the number one fear for adults is public speaking. Speech anxiety can be overcome. But, like most things in life, it takes understanding and effort. In my book, I look at the problem of speech anxiety and a number of other issues, such as how to gain the attention of an audience, how to construct a persuasive speech that unites an audience, how to give a speech that will be remembered, how to improve delivery, how to remain ethical, and how to create your own distinctive, unique rhetorical persona. Words are action. A speech can change the world. This is a book for people who really want to get better. It is a book about speeches that make a difference.


BUY HERE

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Iain Dale's documentary on the Rwandan Genocide

  • June 01, 2010 10:20
  • Katy Scholes

In this documentary Iain Dale looks at the terrible consequences of the Rwandan genocide on a trip to the Genocide Memorial at Murambi and the National Genocide Memorial in Kigali.

Watch the documentary here.

Mary K. Blewitt's harrowing and important account of her own experiences of the Rwandan genocide is still available to buy from Biteback.

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John Sweeney discusses Rooney's Gold on BBC Radio 5 Live

  • May 28, 2010 15:26
  • Katy Scholes

Listen to John Sweeney discuss his new book with Stephen Nolan on BBC Radio 5 Live by clicking HERE

(John Sweeney features c.8 minutes into the show)

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Rooney's Gold by John Sweeney

  • May 28, 2010 10:49
  • Katy Scholes

58100387 The uncensored life of the nation's greatest footballer, and the people who have sought to exploit his gifts. The book they tried to stop.

The English like their lions rough, not smooth. This is the story of the rise and fall and rise again of Wayne Rooney, a boy from the mean streets of broken Britain - few streets meaner than Croxteth in Liverpool - lifted out of poverty by his footballing genius to play for Manchester United and England. On the pitch (most of the time) a hero. Off it, the centrepiece, with his wife Coleen, of perhaps the most vacuous media soap opera of modern times.

Rough, working class, surrounded by an unlikely crew - including a controversial agent, a crooked lawyer, tarts and gangsters - Wayne Rooney was a tabloid angel who became a demon overnight when it was alleged that he'd been having sex with a PVC-clad granny called the Auld Slapper. (There's no serious evidence that ever happened but on Planet Rooney the truth is stranger than fiction.) He shrugged off the abuse and carried on scoring goals. Lots of them. He can be bad-tempered and he can use bad language, but there's no doubting his passion for the beautiful game.

ROONEY'S GOLD looks at the characters who have been attracted to the fabulous money Rooney gets for kicking a ball around a field. Some of them have tainted his gold. Some of them will not enjoy reading this book. One of them - his agent Paul Stretford, fined and banned for nine months by the Football Association - did his best to stop it. John Sweeney's book is certainly no hagiography. Irreverent, hilarious and surprising, ROONEY'S GOLD is a warts-and-all biography of England's most famous sportsman and the iniquities of some of those who have sought their pound of flesh. It's an attack on how Big Money taxes our passion for football and an attack on celebrity culture. But it is, above all, the story of a boy who, despite all the forces pulling him down, rose up to become a hero.

BUY HERE

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Speaking to Lead by John Shosky

  • May 28, 2010 10:35
  • Katy Scholes

Speaking to Lead How to make speeches that make a difference.

If you are looking for a standard public speaking book, this is not the title you want. If, however, you are looking to make a difference in your career, then SPEAKING TO LEAD is the book for you.

As a speechwriter and consultant, John Shosky’s credentials are impeccable. Since 1984 he has worked with people at the highest levels of government and business, including three presidential administrations and many top executives from Fortune 500 companies. He has written nearly 3,000 speeches for government officials, corporate CEOs, political candidates and those speaking before Congress. In this book Shosky distils his incomparable know-how into an accessible practical guide to the essentials of his art.

From the very basics – how to lay out an easily navigable manuscript to work from, getting the right words in the right order, researching your audience and getting your body language right - to starting a speech, pacing it correctly and bringing the audience to a point of collective agreement, SPEAKING TO LEAD teaches the importance and use of speech as action: a tool to persuade an audience and to solve problems.

As the title suggests, from the boardroom to the podium, this is a book for leaders.

BUY HERE

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