Thanks Dave! Cameron quotes from Deborah Mattinson's new book, Talking To A Brick Wall, on PMQs

  • July 07, 2010 15:58
  • Katy Scholes

TTBW - Cameron PMQs

David Cameron, pictured here clutching a copy of Deborah Mattinson's Talking To A Brick Wall, attempted to quote from it in PMQs, this afternoon, before being rudely interrupted by the Speaker, John Bercow, who cut him off with:"We won't bother with that." Cameron, who was trying to make a point about Labour spin, protested he was "only trying to boost sales" of the book, which was published last week. Thanks Dave! Deborah, who spoke in front of a capacity audience of journalists, politicos and punters at her book launch at the RSA yesterday evening, recently had her book serialised in the Sunday Times. The staff of Blackwells selling books at the event quickly sold out of stock.

Deborah Mattinson had a unique perspective on the New Labour project. As Britain’s leading political pollster, she has been monitoring public opinion since the mid-1980s, and helped transform Labour into Europe’s greatest election-winning machine of the modern era. Most recently as chief pollster to Gordon Brown as Prime Minister, she has been on the frontline of electoral politics, consistently representing the voter’s side of the story to the politicans. Sometimes, she has encountered scepticism - a belligerent John Smith made an unappreciative witness to one of Deborah’s focus groups - and she has often had to convey unwelcome results - telling a grumpy Gordon Brown he needed to spruce up his appearance cannot have been easy.

Talking to A Brick Wall reviews the New Labour years from the voter’s point of view. It tracks the ups and downs of the Blair/Brown era as seen from beyond Westminster, showing how closely political reputation correlates with voter connection. It profiles the swing voter, shows the importance of women’s votes, and what gives a politician popular appeal, and maps the voters’ views through the 2010 campaign and its immediate aftermath, showing how the electorate has been left out of political decision making and revealing the public’s recipe for rehabilitating the Labour Party and rebuilding trust in democracy.

To order Talking To A Brick Wall click here.


What Did the Baby Boomers Ever Do For Us?

  • July 06, 2010 11:58
  • Katy Scholes

9781849540261Francis Beckett writes in the Guardian today:

The one piece of good news in the budget was that George Osborne restored the link between state pensions and earnings, which Margaret Thatcher broke in 1980. Osborne's decision comes just in time for the baby boomers – the children of the 1960s – to benefit.

But for the children of the baby boomers, governments offer only misery. Higher education minister David Willetts has made it clear that students' fees are going to go up. A lot. Baby boomers, born between 1945 and 1955, paid no fees at all when they were students in the free and carefree 60s.

Today, because people are living longer, baby boomers are a much more powerful political force than 55- to 65-year-olds have ever been before. And they are exercising their political muscle on their own behalf. Any government that fails to give the baby boomers what they want, even at the expense of younger generations, is in for severe punishment at the ballot box, according to research from the thinktank Demos.

I'm a fully paid up baby boomer. My tonsils rest, no doubt carefully preserved, in an NHS hospital. When I got polio (from which I made a complete recovery) my parents did not have to worry about enormous medical bills, as their parents would have done. Aneurin Bevan's NHS – the greatest civilising measure ever undertaken by a British government – saw me right.

When I went to university, my widowed mother being demonstrably penniless, I received not only free education, but a student grant that I could live on in term-time. For the first time, proletarian and regional accents were heard throughout the British university system, and their owners were no longer made to feel out of place. Neil Kinnock, as he famously told the Welsh Labour party conference in 1987, was "the first Kinnock in a thousand generations" to have a university education.

We are the first generation in which pretty well everyone can read and write fairly fluently. We had the freedom that comes from not having to fear starvation if your employer fires you: there were other jobs to go to, and a welfare state to fall back on. These things made possible the freedom of the 60s.

And what did we do with this wonderful inheritance? We trashed it.

We created a far harsher world for our children to grow up in. It was as though we decided that the freedom and lack of worry which we had inherited was too good for our children, and we pulled up the ladder we had climbed.

Six decades after its birth, Britain's welfare state is in the worst danger it has known. Commentators and politicians sneer at it and undermine it while legislators chip away at it. The political will in the Labour party that created it has gone.

More and more bits of the health service cost more and more. The principle that no one should die of a treatable disease was breached long ago. For years, no politician could safely criticise the NHS without courting the severest electoral punishment, but now some top Conservatives are saying that the NHS isn't "relevant in the 21st century".

The welfare state is starved of money, and struggling under the weight of great, bullying, bureaucratic initiatives designed to give it the appearance of a market, because nothing that does not look like a market is apparently acceptable in the Britain the baby boomers built.

Most capital expenditure for education and health no longer comes from the present-day taxpayer, but from the next generation, because the baby boomers have been too stingy to pay for it. This trick is done by means of the private finance initiative (PFI), a scam for getting the cost of public buildings such as schools and hospitals off the present government's books, and placing them on the books of governments 10 or 20 years hence.

The freedoms the baby boomers fought for, they deny to their children. "Hoodie" was just a name for a garment in fashion with children and teenagers, until it was demonised by people who were young and fashionable in the 60s. Teenagers under legal drinking age have a dramatically reduced range of options for a good night out. Pubs and clubs are barred to them, far more effectively and efficiently than they were ever barred to us. We force our children into the school uniforms we rejected, partly because they help the police to recognise those who ought to be at school. It is like making them wear prison uniform so they will be instantly recognisable when they scale their prison walls.

Education is no longer seen as a good in itself, but as the acquisition of the skills required to swell someone else's profits. New Labour abolished the higher education department, and placed its responsibilities under the department dealing with business and industry, a pretty good indication of what ministers now think education is for. The new higher education minister, David Willetts, has made several speeches since the election, and has not yet once mentioned any sort of education that does not provide marketable skills.

Harold Wilson saved the baby boomers from having to fight alongside young Americans in Vietnam. When the baby boomer generation formed a government, its prime minister, Tony Blair, told lies to the young so that he could send them to fight alongside the Americans in Iraq.

Opinion polls show that the now elderly baby boomers will use their increasing voting power to ensure that when the bad times come, the young are hit first, even though it is by a chancellor of the exchequer who was not even born until the 60s were over. When the baby boomers were young, they believed society could afford student grants; now they are old, they think it can afford pensions. I say it can afford both – but only if young and old alike learn to care for each other.

To order your copy of What Did the Baby Boomers Ever Do For Us? click here


Do You Have Strong Views on Blogs or Twitter?

  • July 02, 2010 14:00
  • Katy Scholes


In September, Biteback Publishing will be publishing the fifth edition of the annual Total Politics Guide to Political Blogging in the UK. It will include the usual charts of best blogs, but there will also be a number of articles by blogging practitioners. This year's volume will also include articles about the use of Twitter in politics.

If you would be interested in writing an article to be considered for publication in the book, please email by Wednesday 7 July, explaining what the article would say. Articles should be 1500-2500 words in length.


Francis Beckett: Wayne Rooney, Iain Dale and me

  • June 29, 2010 12:00
  • Katy Scholes

Francis Beckett, author of the forthcoming What Did the Baby Boomers Ever Do For Us..., discusses Biteback's experiences publishing Rooney's Gold. To read, click here.

What Did the Baby Boomers Ever Do For Us... is available from the 5th July. Click here to preorder your copy.

Buy Rooney's Gold here.


Introducing... the 2010 Election Map!

  • June 17, 2010 11:07
  • Katy Scholes


Essential wall covering for political wonks, nerds and spods, The Weber Shandwick/Total Politics Election 2010 Map is the perfect "at a glance" visual presentation of the results by party and constituency. It also includes a chart breaking down number of seats won by party as well as share of the popular vote.

Measuring a considerable 594mm x 840mm (A1) and printed on high-quality glossy paper, the Election 2010 Map is the perfect record of this historic election which resulted in the first coalition government since World War Two.

Priced £9.99 plus post and packaging, it comes in a protective cardboard tube. To order your map, please contact the Biteback office direct on 02070911266 or