Cover project fear cover

When Scotland voted no to independence, it was hailed as a victory for the unique Better Together alliance, a triumph of cross-party collaboration, a coup for Westminster.

But the unionist relief proved to be premature.

Despite bitter referendum defeat, the Scottish National Party went on to conjure stunning general election success, almost eviscerating their rivals with an overwhelming surge of public support.

In this compelling insider account, Joe Pike goes behind the battle lines to uncover the secrets of the much-maligned No campaign, dubbed ‘Project Fear’. Drawing on exclusive interviews with over sixty sources at the heart of the action, he reveals the tears, the tantrums and the tactical failings that saw a double-digit poll lead reduced to a nail-biting finale, with victory eventually coming at a catastrophic cost to the Labour Party.

Now, as the future of the union looks as uncertain as ever, this new, updated edition explores the striking parallels between the Scottish and EU referendums, and asks: where now for Scotland in the wake of a political landslide?


"Shocking, riveting and hilarious. The Scottish Thick of It."

Owen Jones

"A great read and very well written."

Nicola Sturgeon


Alan Roden, Daily Mail


Fraser Nelson, Spectator

"Eye-popping stuff"

Stephen Daisley, STV

"This book captures perfectly the particularly intense and deeply weird atmosphere of Scottish politics."


"Excellently written, lean and pacey and punchy … For numerous reasons, we recommend it unreservedly."

Wings Over Scotland

"[An] adrenaline-fuelled, blood and guts account."


“Remarkably revealing and often amusing.”

The Guardian
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  • Paperback, 336 pages
  • ISBN: 9781785900518
  • 24 March 2016
  • £9.99

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  • eBook
  • ISBN: 9781849549950
  • 18 September 2015
  • £8.99

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