Cover going for broke visual 8

In the middle of 2019, Rishi Sunak was an unknown junior minister in the local government department. Seven months later, at the age of thirty-nine, he was Chancellor of the Exchequer, grappling with the gravest economic crisis in modern history.

Michael Ashcroft’s new book charts Sunak’s ascent from his parents’ Southampton pharmacy to the University of Oxford, the City of London, Silicon Valley – and the top of British politics.

It is the tale of a super-bright and hardgrafting son of immigrant parents who marries an Indian heiress and makes a fortune of his own; a polished urban southerner who wins over the voters of rural North Yorkshire – and a cautious, fiscally conservative financier who becomes the biggest-spending Chancellor in history.

Sunak was unexpectedly promoted to the Treasury’s top job in February 2020, with a brief to spread investment and opportunity as part of Boris Johnson’s levelling-up agenda. Within weeks, the coronavirus had sent Britain into lockdown, with thousands of firms in peril and millions of jobs on the line. As health workers battled to save lives, it was down to Sunak to save livelihoods. This is the story of how he tore up the rulebook and went for broke.


“Like the political equivalent of the Duchess of Cambridge, we are presented with a middle-class boy done good whose ambition has never turned into arrogance, and who appears motivated by a genuine desire to make Britain a better place. A principled and decent man who has so far avoided putting a foot wrong – even when wearing the wrong-coloured wellies.”

Camilla Tominey, Sunday Telegraph

“The author rightly says we can’t be sure whether this is ‘Peak Rishi’. Does he have the skills to endure a recession and ascend to the summit of British politics?”

Andrew Rawnsley, The Observer Book of the Week

“The fullest account yet written of Sunak the rising star”

Andrew Gimson, ConservativeHome

“Clearly written, lively and perceptive, and contains much insight on the complex world of Tory politics.”

Vernon Bogdanor, Prospect Magazine
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  • Hardback, 368 pages
  • ISBN: 9781785906374
  • 12 November 2020
  • £20.00

  • eBook
  • ISBN: 9781785906381
  • 12 November 2020
  • £14.99
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